Blog

Explore the latest news from the world of smart technology, with advice and inspiration to help optimize user engagement for your brand.

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Tech

Crossing the Onboarding Chasm

There are many obstacles to overcome when introducing a connected product to the consumer electronics market, but by far the largest obstacle — responsible for more failures than all others combined — is onboarding.

Zvi Frank

Oct 14, 2019

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Tech

A Guide to Segmented NPS (Net Promoter Score) for Consumer Products

Customer success is an integral part of any business seeking to build a good reputation and propel its growth.

Tsiki Naftaly

Apr 10, 2020

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Tech

Hugging Your Customers in a Time of Social Distancing: How Better Customer Experience Can Save the Consumer Electronics Industry

In times of crisis, communication is so important.

Tsiki Naftaly

Mar 30, 2020

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Tech

A Remote Control Versus a Truly Smart Product: Which One is Yours?

Adding mobile, web and voice apps to a consumer electronics product can provide users with an effective digital interface if implemented correctly, but if it stops there, all you get is a digital remote control to your physical product.